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MessagePosté le: Sam 3 Sep - 20:21 (2016) Répondre en citant Back to top




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Significant changes to the 14th edition include: Brand new opening vignettes for each chapter set the stage for the chapter material to follow. MENU . Chapter 11 was also re-titled as Competitive Dynamics to acknowledge the significant material added on marketing in an economic downturn. The boxes cover a variety of products, services, and markets, and many have accompanying illustrations in the form of ads or product shots. Throughout the new edition, these three areas are addressed, sometimes via new subsections in chapters, with emphasis on marketing during economic downturns and recessions, the rise of sustainability and green marketing, and the increased development of computing power, the Internet, and mobile phones. These boxes provide vivid illustrations of chapter concepts using actual companies and situations. By covering topical brands or companies, the vignettes are great classroom discussion starters. Home Books Genres Request Ebooks FAQ Contact Search Ebook here: Home Books Marketing Marketing Management (14th Edition) Marketing Management (14th Edition) Author: Philip Kotler Publisher: Prentice Hall Genres: Marketing Publish Date: February 18, 2011 ISBN-10: 0132102927 Pages: 816 File Type: PDF Language: English Book Description The overriding goal of the revision for the 14th edition of Marketing Management was to create as comprehensive, current, and engaging MBA marketing textbook as possible.Where appropriate, new material was added, old material was updated, and no longer relevant or necessary material was deleted.Marketing Management, 14th edition, allows those instructors who have used the 13th edition to build on what they have learned and done while at the same time offering a text that is unsurpassed in breadth, depth, and relevance for students experiencing Marketing Management for the first time. Download Ebook Read Now File Type Upload Date Download here Download Now here Read Now PDF October 9, 2014 Do you like this book? Please share with your friends, let's read it !! Smile How to Read and Open File Type for PC ? Category:MedicalFiction OtherComputer ScienceMathematicsFantasy NovelsProgrammingElectrical EngineeringChemistryPhysicsScience EngineeringManagementBusinessEducationReferenceBiologyNetworkingEconomyAccounting Pets & Animal CareAstronomyEntertainmentEnglishAdult MaterialHealth and CareAudio BooksPhotographySelf-HelpPhilosophyBiographiesAdult NovelsLawHealth and FitnessFor ChildrenHistoryMarketingComics & Graphic NovelsGraphic Design You may also be interested in the following ebook:Strategic Marketing Problems: Cases and Comments, 13th…Strategic Marketing Planning and Control 3rd EditionDeveloping Successful Marketing StrategiesBusiness to Business Marketing Management: A Global…Digital Marketing By Will RowanPrinciples of Marketing (15th Edition)Agribusiness Management, 4 editionMarketing Strategy, 6 editionInternational Encyclopedia of MarketingManagement Information Systems, 13th editionMarketing Management: A Relationship ApproachGravitational Marketing: The Science of Attracting Customers Copyright 2015.

The end-of-chapter section now includes two Marketing in Action mini-cases highlighting innovative, insightful marketing accomplishments by leading organizations. Forecasting has been moved to Chapter 3 where it fits well with the material on the marketing environment. JavaScript needs to be enabled in order to be able to download. Your browser doesn't accept cookies. Chapters 10 and 11 were reorganized and material swapped. Dramatic changes in the marketing environment have occurred in recent yearsin particular, the economic, natural, and technological environments. Chapter 19, on personal communications, received a significant update with much new material to reflect the changing social media landscape and communications environment. The successful across-chapter reorganization into eight parts that began with the 12th edition of Marketing Management has been preserved, as well as many of the favorably received within-chapter features that have been introduced through the years, such as topical chapter openers, in-text boxes highlighting noteworthy companies or issues, and the Marketing Insight and Marketing Memo boxes that provide in-depth conceptual and practical commentary.

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MessagePosté le: Sam 3 Sep - 20:21 (2016) Back to top

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